God yearns for our heart felt affection. He does not force us to draw near to Him. He is not an ego maniac that has to have our worship. He wants us to want Him more than any thing or anyone else. He wants our worship to come from our passionate love for Him.
Surely we can understand this even from a natural viewpoint. When you marry the love of your life you do so because you want to. You want to be with them, forsaking all others. You want them to love you in the same way. It’s not a forced relationship, it’s one of choice. You want to please them and serve them any way you can.
You will settle for nothing else. Neither will God He wants you to want to. Then, He is ever available and easily found.